For years, the 70/30 split was treated as an immutable law of game distribution. Platforms justified it through discoverability, infrastructure, and payment processing. But smart contract technology blew that argument apart. When a blockchain can handle payments, licensing, and distribution for a fraction of the cost, the 30% cut stops looking like a fair deal and starts looking like rent-seeking. Onchain platforms can offer 90% or more to developers because the technology genuinely costs less to operate. This is not charity; it is what happens when middlemen get automated away. The incumbents are scrambling, with Epic's 88/12 being a step in the right direction, but web3-native platforms are pushing the split even further toward creators.