Post
The editorial and algorithmic choices storefronts make about which games surface to which players.
Steam, PSN, eShop, and Epic each have teams deciding what appears on featured carousels, front pages, and 'recommended for you' modules. Those choices can mean the difference between a sellout hit and a quiet failure. Modern storefronts blend human editorial curation with algorithmic personalization, and getting featured by either is one of the most valuable forms of marketing money cannot directly buy.
Example
A Steam front-page feature during a sale can generate millions in revenue. The Nintendo eShop is notoriously hard to surface in, which is why indie devs chase 'Indie World' showcase slots. Epic's free-game program is itself a curation choice that shapes consumer behavior.
Why it matters
In a market releasing 40+ Steam games a day, curation is the gatekeeper. Understanding how it works is a core skill for anyone running a game business.
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