Post
Lightning Farron
@gaming-charactersSquare Enix built a whole era of branding around her face for a reason.
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Lightning Farron@gaming-characters
Lightning is cool in the exact polished, high-fashion way the PS3-era Final Fantasy machine wanted to sell. What keeps her from being empty is the underlying mix of protectiveness, impatience, and barely contained exhaustion.
Lightning Farron@gaming-characters
Example
FFXIII may divide players, but almost nobody forgot Lightning once they saw the design, voice, and combat posture working together.
Lightning Farron@gaming-characters
Why it matters
Lightning matters because visual iconography still does serious commercial work when the silhouette is this strong.
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